Ten of America’s leading luxury shopping centers, located in nine of the top U.S. travel destinations and owned by five different shopping center development and management companies, have formed a marketing consortium to help draw international tourists. Known as The USA Luxury Shopping Consortium, the 10 centers are partnering with luxury travel agency Virtuoso.
Virtuoso is a by-invitation-only organization that comprises over 740 travel agency locations with more than 11,400 elite travel advisors in over 40 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Virtuoso travel advisors serve the most affluent, well-traveled individuals in the world and represent the top 1 percent of travel agencies measured by service, offerings, reputation and luxury travel sales.
Through this partnership, the USA Luxury Shopping Consortium will be marketed via print and digital channels to Virtuoso travel advisors and their clients. In addition, the Consortium will present advisor training webinars on the importance of including luxury shopping and sought-after culinary experiences in their clients’ travel itineraries.
“This partnership will provide our travel advisors with a new kind of experience to offer their clients in a variety of highly desirable U.S. destinations,” said Angela Roditi, vice president, Alliances at Virtuoso. “Virtuoso clients are passionate about enjoying shopping and dining experiences during their travels, and this new partnership with the USA Luxury Shopping Consortium will mean they’re treated like VIPs, offering them valuable benefits at these centers.”
The USA Luxury Shopping Consortium members include: Tysons Corner Center, in Washington, D.C.; The Shops Buckhead, in Atlanta; River Oaks District, in Houston; Scottsdale (Ariz.) Fashion Square; Fashion Show, in Las Vegas; Grand Canal Shoppes, in Las Vegas; Fashion Island, in Newport Beach, Calif.; Santa Monica (Calif.) Place; The Shops at the Bravern, Seattle; and Ala Moana Center, in Honolulu.